Getting Visitors to come to your website
The easiest way to get people to visit your website is to simply put your
website address everywhere your phone number appears.
Eg: Business cards, letterhead, Yellow Pages, building signage, ALL advertising.
A website is simply another way for potential customers to make contact
with your business. These days, some people prefer to pick up the phone
and call, but others prefer to check out websites first, then make contact.
It's simply a matter of covering all your bases.
For a business that already does a lot of advertising on the TV, radio
or print, that may be enough to get a steady flow of visitors to your website.
For other businesses that don't have the budget to do a lot of advertising,
you need to consider some internet based advertising options.
This is simply the process of sending emails to large
groups of people promoting your business. You can either build up your
own list of people, or buy/rent lists from other companies.
The main thing to be careful about here is SPAM. SPAM is essentially sending
an email to somebody without getting their permission first. SPAM is not
only frowned upon, but now is becoming completely illegal. DON'T DO IT!
There are however many lists of people that HAVE asked to be sent information
about your kind of product or service. Using one of these lists can be
a very profitable advertising experience.
The simplest, and most common form of email marketing is to your own customer
base. Sending out promotions, specials, product launches via email is fast
taking over the traditional 'Letter Mailout' that can cost $1000's, depending
on the size of your database.
Our Email Marketing Package offers:
- The ability to have more than one list, for different groups
of people you may market to.
- A professional email letterhead including logos and colour. Plus
the option of sending 'text only' emails.
- Add pictures to your newsletter articles and even personalise
your 'sender' details with your own photo.
- Interacts with your website so people can automatically sign
up for your emails.
Contact us for current our pricing.
Search Engine Optimising
A search engine is essentially a big library of indexed information. When
someone types in a word, it displays a list of all the website pages that
have that word in them a lot of times.
Optimising your website
The idea is to 'optimise' your
website for general words about your website that people may type in to
find you. The trick here is to choose the right words for your business,
then have them appear the right amount of times on the page.
Getting Links to your site
A 'Link Exchange' page allows
you to add simple links to other sites in exchange for them linking to
you. This is the other main strategy for getting higher up the ranking
on search engines. If you have lots of sites linking to yours, then the
search engine will see your site as 'popular' and give it a better ranking.
Registering your site with all the Search Engines
This is the process of registering your site with all the main national and
international search engines that people use to search the internet.
Patience is essential with Search Engine Optimising. It can take up to
2 months just for the international search engines to register your new
site. While it may take time to get you there, once you're there it is
one of the best ways to get visitors to your website, so be patient.
There are two main options for Internet Advertising.
- On other websites
- In email newsletters and promotions
With both, it's simply a matter of finding websites or emails that target
the same person that your business does, but sells a different product/service.
From there, it's simply a matter of negotiating a price to put an advert
for your website on theirs. Your advert can be anything from a simple 'text
link', to a full page advertisement.
The main thing is that it entices people to click a button and go through
to your website (Click Throughs)
Our Internet Advertising System offers:
- Reports the amount of people that have replied to each advert.
(Monitors 'Click Throughs' for up to 10 adverts)
- Allows you sell
advert spaces on your website and charge other businesses. (Monitors
'Click Throughs' for up to 10 adverts)
- Fully self contained,
easy System requires NO technical ability.
(Gives access to all
technical code and graphics needed)
Getting a website built » Getting
it online » Getting visitors